Truly Blessed Jewels
Truly Blessed Jewels is a luxury jewelry brand founded in Scottsdale, Arizona, known for its permanent jewelry, piercings, engravings, and charm bar. With the opening of its Newport Beach location on Balboa Island, the brand expanded its presence to the West Coast, bringing its signature sparkle to California. As the Events Coordinator for the new store, I led event strategy and development, using my knowledge of the local social scene and hotspots to grow brand visibility through curated in-store experiences and off-site pop-ups.
Event Planning & Execution
Event production was the core of my role, requiring strong organizational and creative planning skills. I helped conceptualize, plan, and execute a wide range of branded experiences—from private influencer piercing parties to pop-ups, to in-store bachelorette parties . I consistently traveled and worked an average of 12 pop-up events per month, selling and welding permanent jewelry while acting as a front-facing brand ambassador. My responsibilities included everything from vendor outreach and space coordination to on-site setup and customer engagement, ensuring every event reflected the TBJ brand and met its sales and engagement goals.
Social Media & Content Creation
I also gained experience developing and executing digital content strategies that aligned with the brand's aesthetic and resonated with our audience. I created content both behind the camera and on screen, showcasing new product launches and building brand recognition across platforms. I also produced real-time content at events, giving our social media team timely, engaging assets to use for coverage and promotional purposes. These efforts helped strengthen our online presence and build an authentic community around the TBJ brand.
Partnerships & Research
A vital part of my role involved conducting market research and identifying collaboration opportunities that aligned with our brand. I pitched partnership ideas to management, sourced and coordinated with vendors, and fostered relationships with like-minded companies and organizations. I worked with brands such as LoveShackFancy, Wedgewood Weddings, Swirl Boutique, and Roller Rabbit for co-branded pop-ups, affiliate programs, and cross-promotional campaigns. I also initiated collaborations with social clubs including Newps, Roster Girl, and Malibu Cowgirl, helping boost brand awareness among highly engaged local audiences.