I directed social media for the center, increasing engagement by 83% and reaching over 16,000 accounts in just three months. I didn’t just optimize the center’s digital presence—I built it from the ground up. I created the youtube channel, Instagram posts, canva accounts, gmail, linktree, public calendar for events, and a LinkedIn page. I also designed promotional materials, led marketing initiatives, managed daily programming, tracked budgets, and handled data reporting.

I collaborated closely with the APIDA Center's lead coordinator to design and implement a wide range of daily programming aimed at fostering student engagement and community building. Our events included professional development workshops with guest speakers, self-defense and cultural dance classes, hands-on crafts, karaoke nights, and finals study sessions. By maintaining a consistent and welcoming schedule of activities, we significantly increased student participation and awareness of the center’s resources.

To celebrate Filipino American History Month, our team launched APIDA Waves, a podcast series highlighting voices within the APIDA community. Over the course of the month, we interviewed eight guest speakers alongside our lead coordinator, Joey Quenga, discussing their professional journeys, the influence of their cultural identity on their careers, and personal advice for students navigating their own paths. This initiative served as both a cultural celebration and a tool for professional inspiration within our student community.